ITV NEWS has a very specific target audience of adults between the age of 32 - 50. Although they aim the majority of their news items to this audience, they do occassionally cater for slightly younger and slightly older people too.
As we decided to base our programme on ITV NEWS we thought it would be a good idea to cater for the same age group. However we thought that it would be a good idea to talk about subjects that would be of interest to younger people too. That is one reason why we chose to talk about anti-social behaviour. Anti-social behaviour affects everyone in the community - from young people with ASBO's to other young people who may be stereotyped but completely innocent, to older people who may be mistreated or distressed because of the effects of anti-social behaviour.
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